Aleksander Likhachev

Summary

• Clicks: 11.7K
• Conversions: 3 per day on duty brokers
• Cost per Lead: $11.92

Agency Uniqueness
Our agency stands out by having brokers who speak multiple languages — Russian, Arabic, English, Turkish, and others. This allows us to design strategies tailored to each linguistic audience, significantly expanding reach and ensuring maximum ad relevance. We also adapt campaigns not only to specific languages but to each developer individually, taking into account the features of their projects and the profiles of target clients.
Testing Phase (Months 1–2)
At the start, we conducted a series of tests, building hypotheses around the “developer + language” combination. Campaigns were launched across different configurations, which made it possible to collect valuable data on project performance, demand levels within each language segment, and lead costs segmented by audience.
Results and Model
By the end of the second month, we identified a stable strategy that generated conversions at an optimal cost. In addition, new developers and projects emerged that demonstrated the strongest performance. Based on these insights, we developed a core advertising framework: language → offer → developer.

Summary

• Clicks: 12.5K
• Impressions: 165K
• Cost per Lead: $26.98

Agency Scale and Product Matrix
The agency does not operate in a narrow niche but covers a full product matrix: from rentals to land plots, from commercial real estate to residential units under construction and completed apartments. Such breadth requires multi-level testing, since different products attract different audiences, have varying sales cycles, and demand unique funnels.
Testing Strategy (2 Months)
During the first two months, we tested unique products and offers to identify which specifically attracted “hot clients” — those ready to make decisions immediately. Various hypotheses were launched across positioning and channels to determine which products generated interest, which offers drove quick responses, and where the most active lead base was formed.
Stage Results
At the first touchpoint, the agency received high-quality leads, but their cost was relatively high. This is natural for the real estate market, where the initial contact with a client is always expensive but provides quality, motivated prospects. Based on this data, the agency established a foundation for future optimization: lowering CPL and building repeat touchpoints.

Summary

• Clicks: 3.91K
• Average CPC: $0.60 USD
• Cost per Lead: $9.88

Client’s Narrow Specialization
The agency focused on a single product and came with a ready-made technical brief. This simplified the sales funnel since attention was concentrated solely on one niche without the need to work through a broad product matrix.
Client’s Experience with Contractors
Before our cooperation, the agency had already tested several advertising contractors. As a result, the client had clear expectations, an understanding of key metrics, and well-defined criteria for evaluating effectiveness.
Results of Testing with Me
After comparison, my proposal proved to be the most optimal in terms of both cost and lead quality. The leads generated were more attractive and of higher quality than those from other contractors, which ultimately led the client to continue working with me.

Summary

• Clicks: 7.45K
• Impressions: 112K
• Cost per Lead: $17.14

Client Situation
A small real estate agency in Dubai approached us through a recommendation, which already served as an important indicator of trust. The client came with a clear technical brief from the start, without requiring tests or trial campaigns.
Implementation
The tasks were carefully processed and executed in full accordance with the client’s request. The campaign was launched quickly and efficiently, without unnecessary hypotheses or delays.
Results
The agency received outcomes that matched its expectations. The client was satisfied with the performance and decided to continue the cooperation, which confirms the value and quality of the work delivered.

Summary

• Clicks: 2.08K
• Impressions: 31.1K
• Cost per Lead: $6.43

Client Situation
The agency had already launched initial test campaigns aimed at generating quality leads. However, due to a small sales department with a limited number of brokers, overall effectiveness turned out to be below expectations. Delayed feedback on leads reduced conversion rates and made it difficult to quickly assess the real performance of advertising campaigns.
Problem
Leads were coming in consistently, but feedback from brokers arrived with delays. This hindered timely optimization and prevented fast adjustments to campaigns.
My Role
Despite the client’s limited resources, I structured the campaigns to maintain lead quality. I adjusted the strategy to account for the sales team’s capacity and focused on generating the warmest possible leads — those easier to handle even with a smaller processing volume.

Summary

• Clicks: 1.19K
• Impressions: 25.2K
• Cost per Lead: $22.16

Client Situation
A small project required consultation and an audit of existing advertising campaigns. The request did not involve a full-scale launch from scratch, but rather focused on support and monitoring of current campaigns.
Implementation
I carried out a campaign audit, identified weak points and growth opportunities, and provided recommendations for optimization and strategy adjustments. Additionally, I took over monitoring and support to ensure stable performance and predictable results.
Result
The client gained a clear understanding of the current advertising status and received a step-by-step action plan. Campaigns began to perform more effectively thanks to timely adjustments. For this project, such a cooperation format proved to be the optimal solution: cost-efficient yet with continuous professional support.